Mitzuv is a leading strategic planning and marketing consulting firm, which provides services intended for assisting firms in indentifying opportunities and for dealing with new and future threats. Mitzuv assists firms in choosing strategic paths – both comprehensive strategy and strategic marketing – while implementing innovative and unique methods for mapping the internal and external business environment and prioritizing possible solutions.

Mitzuv was established in 1970 by Professor Michael Perry, MBA and LLM from the Hebrew University, and PhD in Business Administration from Colombia University, New York. Prof. Perry lectured in a long and respectable list of Universities around the world and has developed strategic models for coping with a competitive business environment.

Mitzuv's leading staff consists of consultants who hold MBA's and other advanced degrees from leading universities, and have extensive experience in the fields of strategy, marketing, and management.

Since its establishment, Mitzuv has conducted over 2000 projects for a large number of customers, varying in size and industries, and active both in the local and global markets. Amongst Mitzuv's customers are some of the Israeli economy's prominent firms, government offices, public firms, high-tech firms, and non-profit organizations. Mitzuv has also worked with smaller firms and firms at their primary stages of growth.