Comprehensive Growth Planning    Strategic Planning Marketing Strategy Business Plans   Specific Problem Solutions   Market and Trends Analysis Identification of Growth Drivers Diffusion of Innovations Prioritization of Markets Increasing Profitability Increasing Market Share Positioning and Branding Activities and Results Management Evaluating Customer Value Marketing and Advertising Audit

In order to succeed in today's complex, competitive business landscape, firms need information, analysis and planning more than ever. Whilst most firms allocate a significant portion of their resources and manpower towards everyday activity, it is very likely that they are losing market share to competitors, or are missing business opportunities. The solutions offered by Mitzuv assist firms in choosing the best strategic and marketing courses of action, in identifying opportunities and in choosing the manner with which to face new and future threats. We do not claim to know the business better than the firm's management; however, our contribution is expressed in three ways: We bring a new, refreshed, and flexible perspective that allows us to raise questions that were not raised in the past, and make original assumptions. We provide the firm with a new manner of thinking, a new methodology, and new models. Furthermore, our direct and on-going involvement with academia gives us direct access to up-to-date models and theories, which assist in analyzing the market and the business environment of the firm. We have worked with many different firms, from many different fields. We apply this vast experience in the projects which we undertake. The solutions we provide change according to the organization, its needs, and the products or services it provides. We deal with issues that are critical to the entire organization, such as: in which markets should it operate, who are the target audiences, how should the firm position its products, what new directions should the firm expand to, what are the most effective ways to reach the customers, what messages should be relayed to the customer, and which marketing and communications channels should be utilized. While formulating the firm's strategy, Mitzuv also deals with the following: Formulation of an operative action plan, aimed at executing the strategy Building an organizational structure which best allows the firm to execute the strategy Building a system of result-based performance management to enable tracking of the strategy implementation On-going implementation support In order to effectively offer these services, Mitzuv utilizes several tools and models, which bring to positive outcomes for the organization.